Cookie policy

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device and to target the content displayed to the user’s interests. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. 

You can find more information about cookies at: and

Why does DEAD Time use cookies?

Like many websites, uses cookies in order to provide you with a more personalised web service. Cookies help us identify which bits of our website people are using, and help us do work on those sections of the website to improve the user experience. Information supplied in cookies also allows us to measure the effectiveness of online marketing campaigns. 

We also use marketing or referring tracking codes in internet addresses (URLs) to show us whether a visitor has come to our site via a link on a referring website or in a specific piece of marketing and to give us insight into the effectiveness of our marketing. Some of this information may be used by third party cookies to target you with relevant advertising (see below).

We also measure the success of the emails we send – so we know what subject lines and stories people liked the most. 

Cookie Consent

By using our website, our social media pages (such as Facebook, Twitter, and Instagram), subscribing to our newsletter, and/or shopping with us, you agree that, unless you have set your computer’s browser to reject them, we can place the types of cookies set out below on your device and use that data in accordance with this policy.

How to control and delete cookies

Cookies are used to enable us to improve services for you through, for example:

  • remembering if you are logged in so you can move around the website without having to log in again on each page (for example if you are in checkout)
  • measuring how people are using each page of the website so that we can try to improve the quality of our website
  • enabling you to view content shared on other sites e.g. YouTube or Twitter
  • collect information about the users’ browsing habits. This may also include your use of social media sites, e.g. Facebook, etc. Or how you interact with our website which then shows you relevant content elsewhere on the internet.

 However, if you wish to restrict or block the cookies which are set by our website, or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how.

Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that restricting cookies may impact on the functionality of the DEAD Time  website.

What type of Cookies does DEAD Time use?

Session Cookies (sometimes called temporary cookies)

Are temporary cookies that memorize your online activities, so that the website can follow your journey through the site, rather than thinking you are a new visitor with every click. They expire as soon as you close out of a web-page.

Persistent Cookies (sometimes called permanent, stored or functionality cookies)

Track your online preferences. A new visitor to the website will see all the default options, as you use a site you are personalizing it to your preferences. Persistent cookies remember this information for your next visit to the website, such as your login info, language, and currency preferences. These cookies are stored in your hard drive, they normally have an expiring date, when they will be deleted. 

Third Party Cookies and Pixels

DEAD Time uses a number of suppliers who also set cookies on our website in order to deliver the services that they are providing. These cookies enable us to understand how visitors use the website (e.g. whether they are browsing via a mobile device, what pages they look at) and we use this information to improve the effectiveness of the website. We also use cookies to tell us if a user has come to our website via an online marketing campaign. If you would like more information about the cookies used by these suppliers, as well as information on how to opt-out, please see their individual privacy policies.

Pixels work in a similar way to cookies, they are set in certain pages and can trigger a cookie to be downloaded to your browser. They register when a particular device visits a particular page, allowing a user to be identified across sites so that relevant, targeted ads can be served. 

Some of our Pixels and/or cookies will allow us to remind you of current offers of interest to you after you have left the website. 

How to contact us

Questions, comments and requests regarding this policy are welcomed, please contact:

8 Rose and Crown Walk
Saffron Walden
CB10 1JH
Tel: 07515 275574